trybe cycle studio
McAllen, Texas
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Seeking to turn a passion for cycling into a business, a local entrepreneur contracted SGA to design the first cycling studio under the Trybe brand name. Incorporating design elements from diverse locations such as Las Vegas, Mexico City, and Los Angeles, the cycling studio aims for clean aesthetic that projects a forward-looking vision of health and fitness.
Special care was made to ensure that the core of the project – the cycling studio itself – was given top priority. SGA analyzed the project from the user’s point of view to ensure that everything from layout to signage propelled users forward to enjoy the best possible cycling experience. Opening in early 2020, the Trybe Cycle Studio can already boast a loyal and enthusiastic following.